Noted Bollywood actor Shri Aamir Khan
is now the brand ambassador of the
Ministry of Tourism for the Incredible India
Social Awareness Campaign called “Atithi
Devo Bhavah”
In a recently held meeting between
the Union Tourism and Culture Minister
Smt. Ambika Soni and Shri Aamir Khan, it
was decided that the actor would help the
Tourism Ministry’s efforts for promoting
both domestic and foreign sectors —
through advertising campaigns in the print
and electronic media to increase social
awareness and preservation of the rich
Indian heritage and to sensitise the people
regarding their attitude and conduct,
specially towards women tourists who
are our guests. Hon’ble Minister Smt.
Ambika Soni expressed happiness over
the association of Shri Aamir Khan with
the Ministry of Tourism and mentioned
that the mass appeal of the noted actor
will further boost the Tourism Ministry’s
efforts to educate the people to welcome
tourists and to be helpful to the visitors, as
well as address the issue of vandalisation of
historical monuments.
Hon’ble Minister further said that
safeguarding our rich heritage while
promoting tourism is an important issue and
the association with Shri Aamir Khan will
definitely bring desired results.
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